King Mohammed VI launched the “Vision 2010” strategic tourist development program in January 2001, aiming to make Morocco one of the world’s premier tourist destinations with a target of 10 million visitors in 2010 and to create 600.000 new jobs.
Over the next five years Morocco will experience considerable change in line with Plan Azur. The government’s £2.2 billion strategy will increase tourism from approx 4.5 million visitors to 10 million visitors by 2010.
The infrastructure development program which underpins “Vision 2010” also implies and guarantees a high degree of convergence between the requirements for and Morocco’s commitment to top class standards. This strategy has already begun to bear fruit. Since the launch of “Vision 2010,” more than 20,000 new hotel beds have already come on the market and thousands of others have been renovated.
In 2010, Morocco will have more than 250,000 hotel beds, including 180,000 located in or around the cities. Under Plan Azur six new seaside resorts ( 5 on the Atlantic coast and 1 on the Med) will provide a total of more than 40,000 hotel beds.
Mediterranean Saidia, Saidia
The first of the Plan Azur developments to be launched and the only one on the Mediterranean coast. In total the development will cover 7.000.000 m2 and faces directly onto a 6km long sandy beach. There will be three 18 hole golf courses and a variety of 4* & 5* hotels, a 750 berth marina as well as a commercial centre with branded/designer shops. The development also features bars, restaurants, night clubs, private clinic, water parks and a spa and wellness centre whilst keeping 40% of the development a green zone.
Port Lixus, Larache
Located along the Atlantic coast near the town of Larache this development will feature two 18 hole golf courses designed by the Spaniard Enrique Saenger along with 4* & 5* hotels. The development will also benefit from beautiful residential villages and villas as well as a 120 berth marina. The second most important roman ruins in Morocco, Lixus, lie close by on the right bank of the river Lucus.
Other leisure activities include
* Equestrian centre
* Thalassotherapy centres
* Sports centre
* Craft village
Located on the Atlantic coast in the area of Diabat this development will measure in the region of 5,700.000 m2. The main features of this development are sure to be the two Gary Player golf courses. One of 36 holes the other 18. The hotels, riads, villas, golf academy and practice course are laid out along the two spectacular courses facing the sea.
Mazagan, El Jadida
The future Plan Azur development of Mazagan (El Haouzia), being spearheaded by Kerzner group (Sun City – South Africa, Atlantis Beach – Bahamas) is located near El Jadida, This site includes three miles of beachfront along Morocco's Atlantic coast. Approximately an hour's drive from Casablanca, the site provides for easy access to-and-from Casablanca International Airport, which currently receives daily flights from 22 European cities. Access to the area is supported by a rail network as well.
The cost of this neighbouring project is estimated at $230 million and is expected to consist of a 600-room hotel, two 18-hole golf course, convention space, restaurants and a casino.
The site will be surrounded by eucalyptus trees and will cover an area of around 500 hectares.
Various water sports will be available along with general entertainment and a sports academy.
The project is expected to have an accommodation capacity of 7600 beds, including 3700 hotel beds.
The project is being developed by Kerzner and its local partners, Societe Maroc Emirates Arabs Unis de Developpement ("SOMED") and Caisse de Depot et de Gestion ("CDG"), they have collectively entered into an agreement with the Government of the Kingdom of Morocco (the "Government") for the development of a destination resort casino. In addition, the Company, SOMED and CDG have entered into an agreement in principle with respect to the ownership, development and management of this resort.
Taghazout's site is located 15 km south of Agadir, the first seaside resort of the Kingdom, 300 km from Marrakech, the first cultural destination of the country and 170 km from the town of Essaouira .
The nearest airport to service this resort is the international airport of Al Massira in Agadir which is located 40km away
Taghazout's site is endowed with a semi-arid type climate, and it records a low level of rainfall: less than 40 days per year and more than 3000 hours of sunshine a year.
This new project will be developed by the Colony Capital/ Satocan / Lopesan Group.
The project will be equipped with 21000 beds. It will have also at its disposal two golf courses, a medina with business spaces, handicraft and different activities, a spa, a clinic (argano-therapy) and an institute of the argan tree.
Plage Blanche, Guelmim
The developer for this site is yet to be confirmed